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VP GM East & Control

Mast-Jägermeister US, Inc.
Remote
1 day ago

At Mast-Jägermeister US, we build brands people love and create moments worth celebrating—and the VP/GM role is one of the most dynamic seats in our commercial organization. The VP/GM has full sales responsibility for one of Jägermeister's US sales regions.

The VP/GM develops and executes the region's sales strategy in collaboration with other function leaders for growing the MJUS brand portfolio both on- and off-premise, and chains within the region. The VP/GM owns and grows the relationship(s) with their Distributor counterparts (typically Regional President or General Manager), including "top-to-top" planning and negotiations, and influencing the Distributors' share of mind. The VP/GM hires, coaches, develops, and retains top talent while leading a large region.

This role will be in market 30 - 40% of the time.

Remote, must reside in the East Region

Requirements

Distributor Management

Partners with and influences Distributor Regional Presidents on region strategy to develop and grow the MJUS portfolio

Leads regional planning and negotiations with Distributor partners

Maintains Distributors' share of mind and continually evaluates Distributors' effectiveness and provides feedback regarding performance.

Keeps Distributor leadership aligned and focused on key channels, distribution targets and programs

Regional Sales and Commercial Planning

Drives awareness of the annual strategic priorities as part of the planning process

Demonstrates expert knowledge and understanding of the region's spirits market - including key accounts, competitors, trends and consumer behavior within the key markets in the region

Executes annual and long-term sales plan for growing MJUS brands in the region. Sets strategies focused on key markets both on- and off-premise. Tracks financial targets for the region, including volume, accounts sold, and cold equipment. Ensures effective communication of the plan to the organization and Distributors to gain agreement and alignment

Ensures regional program development/commercial solutions are improving brand execution and image in the region's markets (includes: proper distribution of Jägermeister by type and size, merchandising programs, shelf management positions, drink features and promotions)

Possesses expert proficiency in pricing, profit and brand economics and ability to educate others

People Leadership

Inspires and manages an effective leadership team for the region which regularly reviews the business and aligns on the course of execution

Establishes individual accountability through communication of expectations, goals, and KPIs down to each employee

Provides ongoing coaching, feedback, training - Making Meisters (7 Steps)

Builds bench strength and future leaders within the company

Continually upgrades organization's talent pool through training, promotions from within and attracting and selecting new talent from outside when appropriate/needed

Analysis & Execution

Drives accountability for MJUS budget management throughout the region - both T&E and LPF budgets

Ensures salesforce is using data to drive business, effectively utilizing tools to analyze ROI and understand the business in each market (e.g., effectiveness of major events, consumer development activities, key account resource allotments, POS effectiveness, etc.)

Responsible for Salesforce, utilizing timely and effective tracking of Point-Of-Sale

Ensures Salesforce is effectively utilizing sales tools (VIP i-Dig and Karma)

Qualifications:

15+/- years of experience in Sales/Marketing, preferably in the spirits and/or beverage, consumer industry

Demonstrated distributor relationship management, account management, and chain experience

Innovative and creative in approaching distributors and expanding business

Have leadership maturity and proven success in leading, developing, motivating, and training sales teams

Excellent communication skills with ability to share the vision and inspire others

Able to formulate strategies and execute against them to drive results

Creative presentation/public speaking and premium selling skills

Well-developed influence and negotiation skills; persistent and persuasive

Ability to make meaningful contributions to the organization's SLT (contribute beyond Sales)

Knowledge of the federal, state, and local laws and regulations. Knowledge of Distilled Spirits Counsel of the U.S. ("DISCUS"), National Alcohol Beverage Control Association ("NABCA") and beverage alcohol laws and regulations

Frequent travel required (30 - 40%); must have valid driver's license and vehicle for travel between accounts within assigned territory

Must be proficient in MS Office Suite (Outlook, Excel, Word, PowerPoint)

College degree required

Benefits

Highly competitive compensation packages-275-295k+40% annual target bonus

Comprehensive medical, dental, and vision insurance

Matching 401(k) plan

Yearly wellness stipend (gym membership or fitness classes)

Generous holiday and vacation policy

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